Not just Taco Bell: Parasite outbreak tied to lettuce dents restaurant traffic

Not just Taco Bell: Lettuce Parasite Outbreak Shakes Restaurant Industry

Healfromzero.com – Not just Taco Bell is feeling the impact. Americans are making fewer visits to food chains with lettuce-heavy menus as concerns mount over the cyclospora outbreak. Last week, the Food and Drug Administration and the Centers for Disease Control and Prevention linked lettuce served at some Taco Bell restaurants to the widespread outbreak of the diarrhea-causing parasite. Even before the official announcement, consumers appeared wary of Taco Bell’s potential connection to the outbreak.

Foot Traffic Declines Across Multiple Chains

Foot traffic fell 16.9% on July 15 compared to Taco Bell’s average daily levels this year, according to nationwide data from Placer.ai. When federal health officials publicly identified the chain as part of the investigation on July 17, foot traffic dropped nearly 19%. Taco Bell told CNN last week that it removed the potentially compromised lettuce.

But it’s not the only food chain affected by wary customers. Cava, Chopt, Panera Bread, Chipotle and Subway have all seen significant declines in visits, according to Placer. The analytics firm uses mobile data to track visits across thousands of locations nationwide.

Chopt saw foot traffic decline 10.9% on July 16 and 14.3% on July 17, according to Placer data. The salad chain, which operates primarily on the East Coast, didn’t respond to CNN’s request for comment. Subway saw a significant decline in daily traffic on July 16, falling 19.2% compared to daily averages before the outbreak.

“We are continuing to follow the Cyclospora investigation very closely, and at this time, we don’t believe the ingredients we source are associated,” said Chipotle’s chief corporate affairs and food safety office in a statement to CNN.

Subway didn’t respond to CNN’s request for comment. Cava, Chipotle and Panera Bread, meanwhile, all experienced drops under 10% on July 16 and July 17. The data suggests that while Not just Taco Bell is struggling, the broader lettuce-dependent restaurant sector is feeling the pressure from consumer caution.

It’s not clear what is causing the outbreak that’s impacted thousands of Americans. However, the FDA said Monday it still believes Taylor Farms, the lettuce supplier of many Taco Bell locations, is the likely source. Health officials continue to monitor the situation closely as more cases are reported across multiple states.

Despite concern about the outbreak, fast casual and quick service restaurants as a whole have held up. The industry on July 17 declined only 1.1% and 1.9%, respectively, compared to the daily averages. This resilience suggests that while Not just Taco Bell faces challenges, the broader dining sector remains relatively stable as consumers navigate the uncertainty surrounding the parasite outbreak.