Netanyahu’s emerging challenger represents his polar opposite, and that may be his appeal
Netanyahu’s Rival Takes Center Stage: A Political Shift in Israel
Netanyahu s emerging challenger represents his polar – As Israel prepares for its parliamentary elections in late October, a significant change in the political narrative has emerged. At the heart of this shift is Gadi Eisenkot, a former military commander whose ascent within the Likud party has positioned him as the most direct threat to Prime Minister Benjamin Netanyahu’s longstanding grip on power. The dynamics of this contest are shaped by a striking contrast in leadership styles, with Eisenkot embodying a different approach from Netanyahu, one that may resonate with voters seeking fresh direction.
Anti-Arab Rhetoric and a New Rival
On June 8, the Likud party made a bold statement on its X account, sharing a concise yet powerful message: “There is no Gadi without Tibi.” Paired with an AI-generated video clip, the phrase highlighted the alliance between Eisenkot and Arab politician Ahmad Tibi, a key figure in Israel’s political scene. The video depicted the two leaders standing together before a parliament shrouded in dark clouds, accompanied by the caption, “Eisenkot does not have a government without the Arabs.” This tactic underscores Likud’s reliance on anti-Arab rhetoric, a strategy that has been central to its campaigns for years. Yet, it also signals a new priority: Eisenkot, once a lesser-known figure, is now the party’s main adversary.
“Eisenkot wouldn’t strike Iran,” a recurring critique in recent campaign materials, contrasts with Netanyahu’s polished international image. The former prime minister, known for his dramatic flair and global charisma, has long leveraged strategic messaging to maintain dominance. Eisenkot’s reputation, however, is built on a different foundation—pragmatism, measured diplomacy, and a focus on process over spectacle.
The Yashar party, which Eisenkot founded less than a year ago, has seen a remarkable surge in popularity. Once languishing in the single digits, it now appears poised to challenge Likud’s traditional stronghold. In a recent Channel 12 poll, the party is projected to secure 21 seats in the Knesset, narrowly trailing Likud’s 23 but surpassing the joint list of former leaders Naftali Bennett and Yair Lapid, which is expected to earn 18. This growth has come despite initial efforts by Bennett and Lapid to unite under a single anti-Netanyahu bloc, which Eisenkot rejected, choosing instead to run independently.
A Polar Opposite in Leadership
Analysts argue that Eisenkot’s appeal lies in his stark contrast to Netanyahu. While the latter is celebrated for his commanding presence and decades of political theater, Eisenkot is characterized by his understated demeanor and strategic focus. This divide is evident in their backgrounds: Netanyahu, the son of a historian, grew up in Jerusalem’s elite circles and served in the prestigious Sayeret Matkal commando unit. Eisenkot, by contrast, was born to Moroccan immigrants and raised in Tiberias and Eilat, regions often overlooked in national politics. His rise through the IDF’s Golani Brigade to become chief of staff from 2015 to 2019—hired by Netanyahu himself—has only deepened the perception of his independence.
One of Eisenkot’s defining moments came in 2016 when he oversaw the trial of Elor Azaria, a combat medic accused of killing a wounded Palestinian attacker in Hebron. Despite fierce opposition from right-wing factions, including Netanyahu, Eisenkot supported the military’s legal process, emphasizing fairness and adherence to protocol. This decision, though controversial, showcased his commitment to a structured approach, even in high-stakes situations.
Redefining the Election Narrative
The Likud’s messaging has evolved significantly in recent weeks. Where it once focused on Bennett as the primary opposition, it now highlights Eisenkot’s potential to challenge Netanyahu’s authority. Campaign videos have begun to mock Eisenkot’s English accent, a tactic aimed at undermining his credibility in contrast to Netanyahu’s refined international communication. However, this critique may inadvertently amplify Eisenkot’s appeal, particularly among voters who view his authenticity as a refreshing change.
Eisenkot’s political career began in 2022 under the mentorship of Benny Gantz, another former military chief. When Gantz and Eisenkot joined Netanyahu’s emergency war cabinet following the October 7 attacks, their roles as advisors became critical. Over time, Eisenkot’s critiques of the government’s strategy gained traction, especially regarding the handling of hostages in Gaza. In a February 2024 letter to Netanyahu and the war cabinet, he emphasized the need for a more coherent plan, stating, “The war is being conducted through tactical gains, without significant moves to achieve strategic objectives.” This stance has positioned him as a voice of reason within a government often criticized for its lack of clarity.
Despite the challenges, Eisenkot’s party has managed to capture public attention. His ability to bridge divides—symbolized by his partnership with Tibi—has been a key factor in his growing influence. As one of Netanyahu’s closest allies, Eisenkot’s internal dissent has taken on new significance, particularly in a climate of rising discontent with the prime minister’s leadership. The adviser to Netanyahu noted that the party plans to release 400 additional videos featuring Eisenkot, aiming to reinforce his position as the leader’s primary rival.
The Road Ahead: A Test of National Unity
With the polls showing a narrowing gap between Likud and Yashar, the upcoming elections may determine whether Eisenkot’s rise marks a turning point in Israeli politics. His focus on process and strategy, as opposed to Netanyahu’s theatrical approach, has resonated with voters weary of the status quo. Yet, the challenge remains: can Eisenkot translate his ideological appeal into a majority? The answer may hinge on the balance between his pragmatic policies and the traditionalist base that has long supported Netanyahu.
In northern Israel, where the war with Hezbollah continues, local residents are skeptical about the possibility of a lasting ceasefire. This doubt reflects broader concerns about the government’s ability to deliver decisive outcomes. Eisenkot’s role in the IDF, where he was lauded for his leadership during the war, has lent him credibility among military veterans and those who prioritize results over rhetoric. However, his success also depends on his ability to unite diverse factions, a task that has proven difficult in a deeply polarized nation.
Netanyahu, now 76, has spent his career mastering the art of political performance. His leadership style, marked by calculated moves and a flair for the dramatic, has kept him in power for over a decade. Eisenkot, at 66, represents a different era—one defined by measured action and a willingness to challenge established norms. The contrast between the two men is not merely stylistic but substantive, with Eisenkot advocating for a more inclusive and strategic vision of Israel’s future.
As the election season intensifies, the battle between Netanyahu and Eisenkot will likely define the next chapter of Israeli politics. Whether Eisenkot’s unassuming approach can overcome the legacy of a leader who has mastered the spotlight remains to be seen. But for many, the question is not just about who will win—rather, it is about whether Israel is ready to embrace a new direction in its governance.