The traditional nightcap is dead — we’re entering the era of the ‘daycap’

The traditional nightcap is dead — we’re entering the era of the ‘daycap’

Picture this: you’re roused from sleep by a bartender, miss your final train, and find yourself without nearby accommodations. Sounds familiar?

Elliot Ball, owner of The Cocktail Trading Co in East London, observes a changing rhythm in nightlife habits. He notes that the late-night drinking culture, once a staple, is giving way to a new trend — the ‘daycap.’ This shift is highlighted in Bacardi’s recent 2026 Trends Report, which identifies the concept as a departure from traditional late-night drinking.

The term ‘daycap’ refers to cocktails enjoyed in the late afternoon to wrap up the workday, according to the brand. It signals a move toward ‘micro celebrations’ and drinking schedules that align with modern lifestyles. ‘Think Thursday afternoon happy hours, leisurely gatherings, and drinks that support, rather than disrupt, the day’s flow,’ the report adds.

Longer hours spent in the early part of the day are now commonplace, with fewer people lingering until midnight. This trend reflects a broader shift in UK drinking patterns, where the old ritual of staying out late has been replaced by more structured routines. The rise of ‘sessionable’ drinks — such as lower-alcohol wines, spritzes, and lighter cocktails like white port and tonic — supports this change.

‘We’re definitely busy a little bit earlier, and emptier a little bit later. We’re not getting that last hour, which used to be absolute insanity. Which actually sucks a bit for business,’ Elliot explains.

Despite the impact on late-night revenue, Elliot embraces the change. ‘I personally love the idea of going out earlier, stopping drinking earlier, and going to bed a little earlier. I actually think that’s totally the way to do it,’ he says. The trend, he notes, feels more aligned with continental drinking habits, where people often have a healthier relationship with alcohol.

While the daycap hasn’t fully replaced the nightcap yet, it’s gaining traction across diverse groups. Elliot mentions that what was once seen as a privilege of the upper class — with champagne flutes clinking in Chelsea or Kensington at 4 pm — is now more accessible. ‘It’s definitely becoming more popular with other demographics too,’ he observes.

Research from OpenTable reveals a significant increase in 6 pm bookings, up 11% in London and 6% nationally compared to the previous year. Zonal’s data further supports this, showing the average UK dining time has dropped to 6:12 pm, with over 50% of reservations made between midday and 6 pm. These figures suggest a growing preference for earlier socializing.

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